Changes in the marriage process are evidence that Parfaniyam is rejuvenating itself by joining with the international corporate culture. This article explains how the Prokodi - Sodhimaam - dowry is a branded marriage, a luxury wedding and a corporate event.
A wedding in India costs Rs. 5 lakh to Rs. 5 crores are spent. Wedding planning extends from about three months to a year.
If we look at marriage as a backdrop, the fact is that Indian weddings have huge employment opportunities and cash flow. Approximately 1 crore marriages take place in India every year. Relative year-on-year wedding costs are on the rise.
Accordingly, the Indian wedding market is currently worth over Rs 2,00,000 crore. It is growing at 30 per cent annually. Especially in India, one person spends about a fifth of his life on marriage, according to statistics.
The field of wedding planning, which has evolved in recent times, is growing to determine all aspects of marriage today. In the past, the biggest expenditure was on jewelry, clothes and food.
But today you have to spend many thousands to find a bride or groom. Beginning searching through the internet, today processors have started to get married. Now everything is done by the same company until the honeymoon of the bride. Services are expanding to include even pre-wedding bachelor parties.
Previously, you would have to search for individual cases for each of the wedding arrangements. But now that all the marriage is done by these planning agencies, the old saying of the millennial crop is not valid. Today, marriage is viewed as billions of dollars.
The wedding invitation market has a unique market value of Rs 10 thousand crore, makeup and decorative market Rs 10 thousand crore, jewelery market Rs 10 thousand crore and jewelery market Rs 1 lakh crore. Even food is referred to as the sum of one leaf.
More than 3 lakh job opportunities are created each wedding season. Its growth is 25-35 per cent year-on-year. If one uses 30 to 40 grams of jewelery as a gift for a wedding, one crore wedding annually requires 300 to 400 tonnes of gold. Apart from catering, photography and wedding hall each have several thousand crores market.
These arrangements, which had previously relied on individuals, have evolved into a formalized industry as companies go hand in hand today. Such corporate marriages have created a corporate character.
A wedding in India costs Rs. 5 lakh to Rs. 5 crores are spent. Wedding planning extends from about three months to a year.
If we look at marriage as a backdrop, the fact is that Indian weddings have huge employment opportunities and cash flow. Approximately 1 crore marriages take place in India every year. Relative year-on-year wedding costs are on the rise.
Accordingly, the Indian wedding market is currently worth over Rs 2,00,000 crore. It is growing at 30 per cent annually. Especially in India, one person spends about a fifth of his life on marriage, according to statistics.
The field of wedding planning, which has evolved in recent times, is growing to determine all aspects of marriage today. In the past, the biggest expenditure was on jewelry, clothes and food.
But today you have to spend many thousands to find a bride or groom. Beginning searching through the internet, today processors have started to get married. Now everything is done by the same company until the honeymoon of the bride. Services are expanding to include even pre-wedding bachelor parties.
Previously, you would have to search for individual cases for each of the wedding arrangements. But now that all the marriage is done by these planning agencies, the old saying of the millennial crop is not valid. Today, marriage is viewed as billions of dollars.
The wedding invitation market has a unique market value of Rs 10 thousand crore, makeup and decorative market Rs 10 thousand crore, jewelery market Rs 10 thousand crore and jewelery market Rs 1 lakh crore. Even food is referred to as the sum of one leaf.
More than 3 lakh job opportunities are created each wedding season. Its growth is 25-35 per cent year-on-year. If one uses 30 to 40 grams of jewelery as a gift for a wedding, one crore wedding annually requires 300 to 400 tonnes of gold. Apart from catering, photography and wedding hall each have several thousand crores market.
These arrangements, which had previously relied on individuals, have evolved into a formalized industry as companies go hand in hand today. Such corporate marriages have created a corporate character.
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